Microsoft · Video production
Stories from Charlotte
A video I produced for Microsoft’s Charlotte office featuring a range of employee perspectives from across the team.
Portfolio
Selected work in social media storytelling and video production.
Microsoft
Microsoft · LinkedIn storytelling
Microsoft Customer Stories
I published these stories on Microsoft’s LinkedIn channel to show what customers and research teams accomplished with technology, from giving healthcare providers time back to helping advertisers analyze media faster.
Microsoft · LinkedIn campaign
Microsoft’s 50th Anniversary
I created an employee storytelling series for Microsoft’s 50th anniversary. These five LinkedIn posts celebrate the milestone through the people who shaped the company across offices, teams, and generations of technology.
Microsoft · LinkedIn storytelling
Yes, chef!
A LinkedIn story about DC-area Microsoft engineers who teamed up with Meals of Hope to pack more than 25,000 breakfast meals for their community.
View the LinkedIn post →Microsoft Atlanta Stories
International Day of the Girl
Atlanta employees mentor middle school girls through hands-on technology sessions.
View on LinkedIn →Atlanta Hackathon Week
A behind-the-scenes look at how teams collaborate and build during Hackathon Week.
View on LinkedIn →Discovery Interns at the Microsoft Garage
A look at the Discovery Interns’ experience at the Microsoft Garage.
View on LinkedIn →Secure Next ATL
A video recap of the Atlanta cybersecurity event.
View on LinkedIn →Microsoft Community Stories
GIVE Carnival · Austin
Employees and their families raise funds for a local children’s hospital foundation and food bank.
View on LinkedIn →Bases Loaded · Charlotte
Microsoft volunteers introduce students to AI image generation and robot dog programming at Truist Field.
View on LinkedIn →Douglasville Interns · Atlanta
City of Douglasville interns explore tech careers at Microsoft’s Atlantic Yards office.
View on LinkedIn →AI Interview Workshop · UNC Charlotte
Microsoft volunteers help university students practice technical interviews with an AI coach.
View on LinkedIn →Hertz · Social and content strategy
Hertz
Selected work from my time leading social media and content strategy at Hertz.
Hertz × CLEAR partnership
A highlight reel showcasing the Hertz and CLEAR partnership activation.
Hendrick Motorsports sponsorship
Hertz introduced its sponsorship of William Byron and the No. 24 Chevrolet Camaro with a nod to young renters. AAA and Byron joined the conversation on Twitter.
Rapid-response communications
Hertz announced the end of its NRA rental discount program on Twitter. The announcement screenshot records 41,776 retweets and 229,644 likes, and the accompanying reply shows how one loyalty member responded.
Short-form social creative
Three video samples covering a promotional offer, custom animation, and a tag-a-friend activation.
#YouDrive campaign concept
A pitch for a Serena Williams partnership that reimagined a classic Hertz commercial. The concept connected social, loyalty, and airport media across the launch.
Influencer & Creator Work
Selected creator partnerships and campaign concepts from my time leading social media and content strategy at Hertz.
Misha Gillingham / Wildluxe
Hertz featured Misha’s travel storytelling on Instagram, from a safari moment to a detour through Provence.
Hertz × CLEAR
The launch plan explored scripted social exchanges tailored to creators in travel, tech, and entrepreneurship. The partnership reel shows the activation in context.
Dollar family travel concept
A campaign concept for working with family travel creators to show how a rental car fits into real trips. The plan explored both dedicated features and appearances within creators’ regular content.
Hertz creator program strategy
A program framework for matching creators to audiences across business travel, leisure, and loyalty, with content rights and approvals built into the planning.