Microsoft
Built an AI-powered social operation supported by 11 agents, reducing manual workload by 40% while producing 22.5 million impressions and 647,000 clicks.
AI MARKETING & SOCIAL OPERATIONS
Building intelligent marketing systems that turn expertise into measurable authority.
I help enterprise marketing and social teams use AI agents, connected workflows, and citation-ready content to improve execution, visibility, and decision-making.
SELECTED CAREER IMPACT
11AI agents designed
40%less manual workload
22.5MMicrosoft impressions
$75M+Hertz influencer EMV
THE OPERATING SYSTEM
Social media is becoming an intelligent knowledge system.
Modern social operations should do more than publish content. They should continuously capture audience signals, turn expertise into useful assets, distribute each idea in the right format, and feed performance insights back into the system.
My approach connects human judgment with AI-powered execution across one repeatable loop.
01◉
Listen
Capture audience signals, questions, and cultural context.
02⌁
Identify
Find the needs, stories, and opportunities that matter.
03✦
Create
Turn expertise into useful, original content.
04↔
Adapt
Shape each idea for the platform and audience.
05↗
Distribute
Place the right content in the right channels.
06◎
Engage
Build trust through informed human interaction.
07◌
Measure
Connect performance signals to business outcomes.
08↻
Learn
Feed results back into the operating system.
AUTHORITY BUILT THROUGH EXPERIENCE
From platform strategy to enterprise AI transformation.
Hertz
Led global social and content strategy, built social care and real-time marketing systems, and created an influencer program generating more than $75 million in earned media value.
FleishmanHillard
Led digital strategy and data transformation initiatives that improved operating efficiency and helped enterprise teams adopt emerging technologies.
VISIT FLORIDA
Led social media through rapid platform change and crisis recovery, managing a $7 million program and a 12-person team.
THE CREATIVE FOUNDATION
Before marketing systems, there were records, sets, scripts, and stories.
My entertainment career is not separate from my marketing work. It is where I developed the creative judgment, audience instinct, talent recognition, and storytelling discipline that still shape how I build brands and content systems today.
Read the full story →Music & A&R
Worked with Alicia Keys early in her career as an A&R assistant at Columbia Records.
Film & Television
SAG actor with work on Buffy the Vampire Slayer, 24, and feature-film productions including The Island.
Development & Casting
Helped identify and cast Joe Keery in The Charnel House, one of his earliest feature-film roles before Stranger Things.
Screenwriting
Co-writer of the theatrically released The Charnel House and screenwriter of Dead Love.
LATEST INSIGHTS
Practical answers for the AI-native marketing organization.
01
A Social Media Department Is an Operating System, Not a Publishing Team
Six interconnected layers that turn social from a publishing function into an organizational capability.
Read the article →02What Is AI Marketing Operations?
A practical framework for connecting people, processes, data, content, and AI into one operating system.
Read the article →03AEO for Social Media
How brands can turn credible social expertise into content that answer engines understand and cite.
Read the article →04How AI Agents Are Changing Social Media Operations
Where agents create leverage across listening, production, distribution, measurement, and learning.
Read the article →BUILD WHAT COMES NEXT