This seems like a great place to dump over 20 years of marketing knowledge and expertise. There have been way more failures than successes and the goal here is to highlight both. With a non-linear career progression comes a treasure chest of insights that translate across industry and platform. A hammer can't drive a rubber nail - and too many times brand managers fall into a trap. Each industry offers something unique, strategy is the science that connects the art.
Developed processes with Six Sigma team. Constructed the Social Command Center, built a robust Social Care Crisis Management Unit and Real Time Marketing team. Maintained a global standard of under 10 minute response time
Launched award-winning Influencer Program.
Generating over $75M in Earned Media Value & ROI from Influencer marketing.
Growing audiences by 200%+making Hertz the #1 Car Rental brand for Millennials in 2019.
Microsoft had an ongoing problem in getting participation in UGC video campaigns. I worked closely with brand managers to create an annual Small Business video contest. The campaign drove record results for 3 consecutive years leading to Windows10 and Azure projects.
Launched the first social media campaign for Chick-fil-A "Cow Appreciation Day" as a user acquisition tactic. That success led to multiple social media campaigns and eventual AOR for social media at Moxie.
Opened a green screen room under Engauge Digtial and created a 24/7 studio hiring an experienced production staff. Quickly became a profit driver as I led the business development efforts to sell the studio services to a range of clients. Sold MoQvo to a holding company.
In 2010 Rodney Strong had a challenge connecting with Millennial consumers who were not yet wine drinkers. Developing a multiple step social media content and contest strategy we grew their user acquisition base with Millennials by over 300% of goal within 3 years.
CLEAR + Hertz Innovation Partnership.