From entertainment to intelligent operations
My career began in entertainment, where I learned how ideas earn attention and how stories move people. That foundation led into digital marketing, enterprise social media, content strategy, and emerging technology.
Across Microsoft, Hertz, FleishmanHillard, and VISIT FLORIDA, I have led teams, built governance models, redesigned workflows, and connected creative work to measurable business outcomes. Today, I apply that experience to AI marketing operations, agentic workflows, social intelligence, and AEO/GEO.
My creative foundation
Music and Alicia Keys
My first chapter began in music. After pursuing my own recording career, I moved to New York and entered the orbit of the early Alicia Keys team. From 1997 to 1999, I worked as an A&R assistant supporting Alicia Keys at Columbia Records. That experience taught me how to recognize talent, develop ideas, and understand the relationship between artist, audience, and culture.
Acting and production
As a SAG actor, I worked on television productions including Buffy the Vampire Slayer and multiple seasons of 24, along with feature-film productions including The Island. Working on major sets gave me a practical education in production, collaboration, and the many disciplines required to turn a creative vision into finished work.
Development, casting, and Joe Keery
As a development executive, I worked across television, feature-film, and documentary projects. During casting for The Charnel House, I helped identify and cast Joe Keery as Scott in one of his earliest feature-film roles, shortly before his breakthrough on Stranger Things.
Screenwriting
I co-wrote The Charnel House, released theatrically in 2016, and wrote Dead Love, released in 2018. Screenwriting reinforced a lesson that now carries into every part of my work: structure gives creativity its power.
What I build
I help organizations move from scattered AI experiments to connected systems. The work can include audience intelligence, content production, platform adaptation, executive visibility, measurement, governance, and the feedback loops that make the entire operation smarter over time.
My point of view
AI should not remove human judgment from marketing. It should give people more time for strategy, creativity, relationships, and decisions. The strongest systems combine machine speed with human taste, context, accountability, and trust.
Authority through useful knowledge
Social media is no longer only a publishing channel. It is becoming an intelligent knowledge system. Original, specific, verifiable expertise can now influence audiences, search engines, and the AI systems people use to discover answers.