Digital Marketing Strategy
This seems like a great place to dump over 20 years of marketing knowledge and expertise. There have been way more failures than successes and the goal here is to highlight both. With a non-linear career progression comes a treasure chest of insights that translate across industry and platform. A hammer can't drive a rubber nail - and too many times brand managers fall into a trap. Each industry offers something unique, strategy is the science that connects the art.
marketing achievements
Hertz Social Care Program
Microsoft Small Business Contest
Hertz Social Care Program
Developed processes with Six Sigma team. Constructed the Social Command Center, built a robust Social Care Crisis Management Unit and Real Time Marketing team. Maintained a global standard of under 10 minute response time
Hertz Influencer Program
Microsoft Small Business Contest
Hertz Social Care Program
Launched award-winning Influencer Program.
Generating over $75M in Earned Media Value & ROI from Influencer marketing.
Growing audiences by 200%+making Hertz the #1 Car Rental brand for Millennials in 2019.
Microsoft Small Business Contest
Microsoft Small Business Contest
Chick-fil-A "Cow Appreciation Day"
Microsoft had an ongoing problem in getting participation in UGC video campaigns. I worked closely with brand managers to create an annual Small Business video contest. The campaign drove record results for 3 consecutive years leading to Windows10 and Azure projects.
Chick-fil-A "Cow Appreciation Day"
Rodney Strong Millennial Marketing
Chick-fil-A "Cow Appreciation Day"
Launched the first social media campaign for Chick-fil-A "Cow Appreciation Day" as a user acquisition tactic. That success led to multiple social media campaigns and eventual AOR for social media at Moxie.
MoQvo - Startup Success
Rodney Strong Millennial Marketing
Rodney Strong Millennial Marketing
Opened a green screen room under Engauge Digtial and created a 24/7 studio hiring an experienced production staff. Quickly became a profit driver as I led the business development efforts to sell the studio services to a range of clients. Sold MoQvo to a holding company.
Rodney Strong Millennial Marketing
Rodney Strong Millennial Marketing
Rodney Strong Millennial Marketing
In 2010 Rodney Strong had a challenge connecting with Millennial consumers who were not yet wine drinkers. Developing a multiple step social media content and contest strategy we grew their user acquisition base with Millennials by over 300% of goal within 3 years.
CONTENT SAMPLES
Hertz Fast Lane + Clear Campaign
Leading the creative and interagency efforts to launch the most successful ad campaign at Hertz.
The Charnel House
Converting a the thriller novel "Abattoir" into a feature length script, then developing that script and producing it into a theatrical release.
Hotwings
Three beautiful women help make-over a guy new to LA. They give him the look and confidence to make it in Hollywood.
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